Steve Hasker oversees Nielsen’s media business as well as our entire global product portfolio across the media and consumer sectors. Steve can talk about media fragmentation and its impact on the media industry as well as Nielsen’s Total Audience framework and the future of measurement. Steve is a frequent speaker at media and advertising industry events and lectures regularly at Columbia University and NYU. His research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital business models and marketing have been featured in the McKinsey Quarterly. Steve is a board member of the International Radio and Television Society, Advertising Research Foundation and the Center for Communications, and a member of the Australian Institute of Chartered Accountants.