Nielsen @ CES
We are excited to be an official 2017 sponsor of the Consumer Electronics Show (CES) and want you to join us for this not-to-be-missed event in Las Vegas! Throughout CES, our executives will share what’s new and what’s next for the future of measurement. So be sure to mark your calendars, check out our presence below, and join the conversations on the ground and online via Twitter: @Nielsen, @CES, #CES2017.
Wednesday, January 4, 2017 - Saturday, January 7, 2017
9:00 AM – 5:00 PM
YuMe Innovation Lounge
Nielsen Consumer Neuroscience and YuMe paired up to conduct research on the effectiveness of different screen experiences (virtual reality, 360 degree video, and 2D flat screen viewing). In YuMe's Innovation Lounge, Nielsen Consumer Neuroscience will present highlights from the joint research, and offer invitation-only live demos to key clients demonstrating our neuroscience capabilities. Read more about the research here
YuMe Innovation Lounge, Aria Hotel
Wednesday, January 4, 2017
3:30 PM – 4:00 PM
The digital future of commerce is now. Nielsen will reveal how marketers can pair integrated data with new engagement strategies to stand out in the hearts and carts of the valuable connected consumer.
Speaker: Louise Keely, EVP, Global Retail Practice Leader, Nielsen
Live Stream Link: Wednesday, Jan. 4 at 3:30pm
4:00 PM – 7:00 PM
Thursday, January 5, 2017
11:30 AM - 12:30 PM
At its core the TV industry has always been about video delivery. But now it has added internet TV and mobile to the package. In this session we will explore the comprehensive video and commerce strategy being developed for the consumer.
Panelist: Scott Brown, SVP, Technology & Strategic Relations, Engineering & Technology, Nielsen
Nielsen Media Lab Tours
Nielsen is hosting a tour of CBS Television City, where we gauge audience reception of television pilots to smartphone apps to virtual reality experiences. To reserve your place on the tour, please submit your name and email here. Space is limited, and priority will be given to those who place reservations early.
Friday, January 6, 2017
2:30 PM - 3:00 PM
Variety Entertainment Summit at CES
Headliner Conversation with Nielsen
How brands advertise is changing. And today, the success of a brand depends in part on the strength of the content they produce. Most major media companies and advertisers are investing in studios to develop branded content, but how do you know what works, and what doesn't, with consumers? Join Nielsen’s Lynda Clarizio and members of the Nielsen Content team for a conversation on how advertisers, content creators distributors, and publishers can maximize the impact of their branded content investments and strategies with actionable data and insights.
Lynda Clarizio, President, US Media
Chad Dreas, Managing Director, Media Analytics
Meet Our Executives
Will you be attending CES 2017 and like to request a meeting with our executives on site? Let us know by filling out the form below. If you have any questions, please reach out to Kadia Tubman.