Jed Meyer serves as Executive Vice President of Corporate Research for Univision Communications, Inc. (UCI), the leading media company serving Hispanic America. In this role, Meyer leads the Company's audience cross platform measurement efforts in ways that provide an accurate and competitively advantaged understanding of Univision's audience in order to drive business growth.
Prior to joining Univision, Meyer served as Global Director of Research and Analytics at Annalect, part of Omnicom Media Group where he was focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms and global markets, creating a single communications planning source. In addition, Meyer was responsible for the ongoing global integration, development and deployment of Omnicom’s research and analytics capabilities, aimed at assuring consistent access and value to Omnicom clients worldwide.
Prior to joining Annalect, Meyer spearheaded Nielsen’s entry into both online ratings and set-top box data. In the early 2000’s he drove Nielsen’s challenge to the then-entrenched market leader Media Metrix (now comScore). Later, Meyer conceptualized and brought to the market, Nielsen DigitalPlus, a groundbreaking new approach to audience measurement by partnering with local cable companies to incorporate data from their digital set-top boxes into traditional Nielsen measurement approaches. On the global level, he has lived and worked in mainland China, championing the China Media 2.0 strategy and moving the company away from legacy product lines and towards a dynamic, locally-led, joint venture focused on advanced audience analytics.
Meyer is a member of the Board of Directors for the Advertising Research Foundation and the Media Research Council and was named to Broadcasting & Cable’s 2012 Digital All-Stars. He also serves as the Board Chair for the Prospect Park YMCA in Brooklyn, NY. He holds a Bachelor of Arts from Columbia University.