Josh Herman serves as Global Director, GSMI ITS, Integrated Marketing & Analytics for Kimberly-Clark Corporation, where he leads technology development around CRM, ad tech, and analytic platforms. Josh was previously VP of Partner and Product Strategy for Acxiom Corporation. His responsibilities there included business development for multichannel marketing applications in mobile, TV, online media, email and print channels. As one of the creators of the household segmentation system Personicx, he also develops marketing applications leveraging Personicx across different industries and business applications. more.
Josh has been recognized as one of American Demographics magazine’s “25 most influential people on the demographic landscape in the past 25 years.”