For more than a decade as an industry analyst and consultant, Keith Anderson has predicted and explained the profound impacts technology would have on consumer goods retailing.
As Vice President, Strategy & Insights, for Profitero, a leading venture-backed ecommerce analytics firm, he leads product strategy and the analyst team that supports Profitero’s customers including PepsiCo, General Mills, L’Oreal, Wrigley, and Beiersdorf.
He is a recognized expert on technology and retail and has been featured in the Financial Times, the Wall Street Journal, Bloomberg, re/code, Forbes Magazine, Reuters, and Internet Retailer. He is a Vend Top 50 Retail Influencer, a member of the Path to Purchase Institute Faculty, and a RetailWire BraintTrust panelist.
He has been a featured or keynote speaker at events hosted by the Brand Activation Association, the Path to Purchase Institute, the Food Marketing Institute, and the Retail Council of Canada.