Lucas Watson is Google’s Vice President of Global Brand Solutions & Innovations. In this role, Watson is responsible for building Google’s brand advertising business. Helping companies build stronger and more trusted brands through Google-based solutions is Lucas’ primary mission. Lucas’ teams work with the largest brands in the world like Coca–Cola, as well as the small- and medium-sized brands that are the engine of the world’s economy. Google’s brand-building solutions are built on a backbone of Google’s market-leading properties, such as YouTube, the Google Display Network, Android, Google+ and Google Search.
Prior to his current role, Lucas spent 17 years at Procter & Gamble (P&G), most recently as the Global Leader for the Digital Business & eCommerce team. Lucas transformed P&G’s brand-building approach for the digital age. Under his leadership, P&G greatly expanded its sales in the eCommerce channel, and many P&G brands, such as Old Spice, Gillette, Pampers and Tide, achieved breakthrough business results because of these digital efforts. Before leading digital strategy at P&G, Lucas was a marketing leader for the Pampers and Luvs brands. Lucas was part of the core marketing leadership team that helped make Pampers, P&G’s largest global brand, grow from less than $3 billion dollars to over $10 billion dollars over the span of the last decade. Lucas held roles in Cincinnati, Ohio, and Kobe, Japan, and led nine businesses throughout his time at P&G. He was instrumental in the launch of Pampers Cruisers, the turnaround of Luvs diapers and the explosion of the Pampers baby wipes business. He also led the rapid growth of Pampers’ online loyalty programs and eCommerce efforts. Early in his career, Lucas held a series of sales leadership roles for P&G in the Boston area.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management and a B.A. in economics and math from Hamilton College. Lucas and his wife, Suzanne, live in Palo Alto, Calif., with their four young children. In his spare time, Lucas is dedicated to golf, running and anything on the ocean.