Cyriac is a Silicon Valley-based German-born entrepreneur and angel investor. He is invested in multiple startups in Silicon Valley, China, India and Europe, as well as in venture funds such as Founders Fund, Andreessen Horowitz, Kleiner Perkins, Greylock, ZhenFund (Beijing), SV Angel etc. Cyriac is the co-founder and former CEO of Silicon Valley-based shopkick, initially backed by Reid Hoffman/Greylock and Kleiner Perkins’/Apple’s iFund. In 2013, he was named a Tech Pioneer by the World Economic Forum (WEF).
Shopkick was ranked one of America’s 500 Fastest Growing Private Companies by Inc. Magazine, one of the 100 Most Promising Companies in America by Forbes, one of the world’s 10 Most Innovative Companies in Retail by Fast Company, and by Nielsen, the most widely used shopping app at U.S. stores by active users and reach (over 20 million users). Shopkick’s partners include Best Buy, Macy’s, JCPenney, American Eagle, TJMaxx, Sports Authority, HomeGoods, P&G, Kraft, Unilever, Pepsi, Coca-Cola, Mondelēz, Nestle, Revlon, L’Oreal, HP, Ford, Visa and MasterCard. Over the first four years, shopkick drove $1 billion in revenues for its partners; in year five, it reached the second billion dollars. In 2014, SK Telecom/SK Planet, South Korea’s largest mobile commerce player and a Fortune 100 company, then acquired shopkick for $250 million in cash.
Prior to shopkick, Cyriac spent a year at Kleiner Perkins Caufield & Byers, the investors of Google and Amazon.com, as an Entrepreneur-in-Residence. At CBS, the largest U.S. television network, Cyriac was the founder and EVP of CBS Mobile, responsible for all of mobile across entertainment, sports and news. In 1999, Cyriac co-founded mobile marketing firm 12snap in five countries in Europe, with Coca-Cola, McDonald’s, L’Oreal, adidas and MTV as partners. Prior to that, at McKinsey & Company, he worked with global media and software players in Europe and Silicon Valley. Cyriac received the first Cannes Lion Awards for mobile in 2003/4. In 2007/8, Cyriac received his first Emmy Award nominations for mobile. He is the co-author of the Harvard Business School Press Book Secrets of Software Success.
Cyriac has two little sons and is married to an American TV and online producer, Angel Roeding.