Deanie Elsner has 25 years of diverse consumer packaged goods (CPG) experience across both line business and marketing leadership roles within domestic and international geographies. She is a passionate disruptor, taking on the toughest challenges, using her head and heart to set bold direction and inspiring her team to achieve great things. Deanie is a leader with moxie that people love to follow. She drives for bold, transformational change and believes anything can be accomplished.
Deanie is currently the President of Kellogg's $4 billion Snack Business Unit, the largest business unit in the Kellogg Global portfolio, leading iconic brands such as Pringles, Keebler and Cheez-It. In her first 15 months as Snacks lead, Deanie’s team delivered back-to-back quarterly trifecta results (volume/revenue/profit growth) for the first time in over four years behind a strategy of distorting resources to the biggest brands, evolving the culture toward more risk taking, and building new tools and capabilities to enable decision making.
U.S. Snacks is now transforming its route to market, exiting the direct store delivery model and moving to a warehouse delivered model. This will mark the first time in Kellogg’s history where there is a common route to market for all of its brands, building the foundation to reinvent the total North American Kellogg business.
Prior to Kellogg’s, Deanie was Kraft Foods’ first Chief Marketing Officer, leading company strategy to turbo-charge Kraft’s iconic brands.
Deanie’s previous Kraft roles include EVP and President Beverages, where she refocused the organization on consumer-relevant innovation, including launching water enhancer MiO, strategically targeted at Millennials. As President of Kraft’s coffee business in Europe, she implemented major brand and product innovations to completely turn the business around and establish a clear roadmap for success.
Earlier in her Kraft career, Deanie led the integration of Boca Foods into the Oscar Mayer division and led the turn-around of the Lunchables brand. She started at Kraft in marketing, which followed five years of sales experience at other consumer product powerhouses such as Johnson & Johnson and Procter & Gamble.
Deanie received a Bachelor of Science degree in Marketing and Entrepreneurial Studies from the University of Arizona and an MBA in Marketing and Finance from the University of Chicago.