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Sports content is consistently among the most popular genres across TV, online and mobile. Nielsen provides a clear audience picture for each sports event, including:
- In-depth information on the demographics, brand preferences and attitudes of sports audiences
- Tracking the media spending of sports advertisers, as well as the national and local TV ratings for sports teams, by game, month and season
- Attitudinal studies that take you beyond the numbers, with insight into the mind of sports fans
Nielsen works closely with sports leagues, teams, networks, advertisers and agencies, drawing from the unparalleled range of information and expertise across The Nielsen Company. Our fan behavior insights are culled from overnight local and national TV ratings, sponsorship engagement, advertising expenditure data, fan consumption and attitudes.
Learn more about sports audiences.
Our Measurement Services
Nielsen measures the shopping and media behavior of an estimated 10 million consumers worldwide.
Global Comparative Solutions
Maintain your competitive advantage and develop effective advertising strategies, with real media and consumer market insights, across borders. Learn More »Sports Articles On Nielsen Wire
Read updates on the NFL, NBA, MLB, World Cup and other latest sports-related stories on NielsenWire.com.
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