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Video Games
Nielsen provides a full spectrum of products and services to video game publishers, PC/Console manufacturers, video game developers, ad agencies, and advertisers. Through our syndicated products, we analyze video gaming habits and media consumption patterns, along with consumer awareness and purchase intent metrics for current and upcoming video game titles.
As video gaming continues to grow -- in economic impact on the entertainment industry and in the living room -- the demand for more advanced analysis tools also increases. Gamers are not only playing video games, but also are consuming other media above and beyond the typical consumer. Nielsen is uniquely positioned to provide key metrics, with the industry's only service offering metered (actual) measurement of both console and PC gameplay.
Learn more about Nielsen video games.
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