Apps For the Ages

Smartphone users between the ages of 25 and 49 are most likely to access a variety of apps

Overall, women use slightly more apps per month than men do, and they spend almost three more hours using them. The average time spent per app, however, is relatively even for men and women (1:33 for females and 1:27 for males). 

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Bring Your
Own Bowl

Sales of complete salad kits are growing fast, generating $950 million in sales in the last year, up a whopping 31% from the previous year.

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Shared Slump

60% of global respondents believed their nation’s economy was in recession in the first quarter, the highest level seen in the survey since 2012.

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Active Listeners

A recent survey found that many podcast listeners say they have been swimming (44%), jogging (41%) or bicycling (40%) in the past year.

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Uncommon Sense

News and views from Nielsen's leading voices

Victoria Stevens, VP, Consumer Insights

A Roadmap to Grow Established Brands

When your established brand needs investment to grow your circle of buyers, how do you know which path will work best for you?

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