Go With The FLOTUS

Digital Track sales of “This is for my girls” spiked 1,562% after First Lady Michelle Obama Sang it on TV

Moreover, other songs sung by Michelle Obama in the segment saw noticeable listening boosts, with streaming increases from the previous week for “Get Ur Freak On” (+22.7%), “Single Ladies” (+6.4%) and “Signed, Sealed, Delivered,” (+7.9%).


Soaring Sentiment

U.S. consumer confidence has been at or above the optimism baseline of 100 since first quarter-2014.


Pulse Check

Interest in pulses, also known as grain legumes, are rising to meet the protein demands of American consumers.


Streaming Situation

The current programming landscape gives consumers more viewing options than ever before–so meeting their needs means offering content on their terms.


Uncommon Sense

News and views from Nielsen's leading voices

Jason Green, CEO, The Cambridge Group, and Dan Vucovich, former SVP, President U.S., The Hershey Co.

Break Out of the Cost Reduction Doom Loop

Cost reduction efforts can become an endless downward spiral for many companies. Thankfully, we know how to break the cycle.


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    This year’s study found that plenty of Americans are actually in the dark about many of the advancements now available in new automobiles. Comparatively, they’re much more dialed in to technology that pertains to safety and connectivity.
  • From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America 
    This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
  • The Beverage Alcohol Media Report: Q1 2016 
    With the Super Bowl not too far in our rearview mirror and the start of a new football season about to kick off, this report examines consumer and sponsor engagement with the big game.
  • Q2 2016 Consumer Confidence Report 
    Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.