CONVENIENCE CLIMB

Last year, U.S. convenience store sales eclipsed $140 billion, up 11.5% from $125.9 billion in 2012

At their core, convenience stores have three key strengths: speed, experience and personalization. These are the foundation blocks that they can build on as competition rises and channel lines blur.  

Read More >>

Virtual Empathy

360-degree video is a growing medium for brands and companies seeking to engage tech-savvy consumers. It can also be powerful for non-profits.

Read More >>

Level Up

Mid-cycle game console updates give manufacturers and players alike something to celebrate.

Read More >>

Booming Brews

When it comes to popular craft beers, IPAs are ahead of the pack, generating more than $1 billion in sales for the year ended Jan. 28, 2017.

Read More >>

Perspectives

from Nielsen's leading voices

Dr. Nikki Westoby,
Director of Neuroscience

Conveying Trust in Ads

Explicit research methods can’t really measure whether an ad conveys a sense of trust. That’s where consumer neuroscience can help.

Journal of Measurement

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.

Reports

  • The Nielsen Comparable Metrics Report: Q4 2016 
    This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q4 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
  • The State of the U.S. Beer Market 
    The U.S. beer market is a massive category. It’s not, however, without its challenges, including loss of market share to wine and spirits. This report takes a detailed look at the sector, including growth areas, package innovation, ad spend, trends in the craft sub-sector and an analysis of what it means to be “sessionable.”
  • U.S. Games 360 Report: 2017 
    For the eighth year in a row, Nielsen has conductive extensive research into how Americans feel about—and consume—gaming. This report is the result of our latest study.
 

Newswire