Surging Streamers

Enabled smart TVs can be found in 29% of all U.S. TV homes, up from 22% in January 2016

TV-connected digital streaming devices (Amazon Fire TV, Apple TV, Google Chromecast or Roku) are also gaining popularity, as 23% of TV homes currently own one of these devices, up from 19% in June 2016. 

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Teeing Up Twitter

Over the course of the four-day event, 335,800 unique authors in the U.S. sent 721,400 Tweets about the 2016 Masters tournament.

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How Sweet It Is

Easter candy represents an impressive 30.8% of total seasonal candy sales, generating more than $1 billion in sales in the U.S.

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Snack Attack

In the U.S., the meat snack category has posted compound annual sales growth of more than 7% over the past four years, with sales growth of 3.5% for the year ended Feb. 25, 2017.

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Perspectives

from Nielsen's leading voices

Tasneem Ali, Director, Consumer Insights, Canada

Brands Can Accelerate Connected Home Adoption

Amid today’s digital landscape, we’re surrounded by connectivity. But adoption of new tech isn’t guaranteed. That’s where marketers can help.

Journal of Measurement

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.

Reports

  • The Nielsen Total Audience Report: Q4 2016 
    In this edition, we examine the phenomenal increase in news consumption. We look at which sources showed the greatest increase, whether the increases were due to an increase in consumers (reach) or more time spent with news per person.
  • Commercial Trends in Motorsport: 2017 
    Motorsport’s stakeholders are operating in a changed world, and rights holders and sponsoring brands need to adapt. With the help of our experts around the world, this whitepaper outlines what we regard as the 10 major commercial trends in motorsport.
  • The Nielsen Comparable Metrics Report: Q3 2016 
    This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q3 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
 

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