Asian-American consumers are expanding their influence and voicing their preferences as customers, audiences and voters like never before. Thus, understanding this group has become more important for any organization servicing the American public.
An estimated 29.2 million people tuned in to the Royal Wedding of Prince Harry of Wales and American actress Meghan Markle, which took place at Windsor Castle in England.
Amie Parrott, Nielsen Retailer Services Client Business Partner
Lifestyle, the “little and often” trend, technology and location will be four key influencers on shopper’s behavior in 2018, which, if executed well, will be true foot traffic drivers for convienence stores.
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