2010 Webinars

	Connected Devices - Does the iPad Change Everything? This webinar looks at the growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – and how they are starting to change how people consume media.

	How Women Use Online Video Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption. The study uncovered not only when, but how and why women use online video in their daily lives.

	How Companies Win: Profiting from Demand-driven Business Models How Companies Win, the new book by Rick Kash and Nielsen Chairman and CEO Dave Calhoun, illustrates how companies of all sizes can use the demand model to become more successful. In this webinar, John J. Lewis, President of the North American Consumer division of The Nielsen Company, and Jason Green, Principal at The Cambridge Group, highlight the strategies and key principles described in How Companies Win.

	Asia Pacific Social Media Trends Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social media landscape, NM Incite, a Nielsen/McKinsey company, has undertaken an inaugural study of usage and trends across the Asia Pacific region’s major markets.

	Best Practices for Building an Actionable Custom Segmentation System Learn the best practices for building and implementing a custom model that meets your specific business objectives and is actionable across multiple applications.

	Understanding the Value of a Social Media Impression A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration. This whitepaper takes a deep-dive look into case studies that demonstrate the real "value" of social media impressions and quantifies the extent to which home page impressions drive branding impact and brand 'friending' – an expression of loyalty on the part of a consumer that is welcome feedback for a marketer and a strong indicator of purchase intent.