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2011 Webinars
With data pooled from 250 TV series over 20 months this webinar examines: how TV viewership and social media relate to one another; how buzz changes across a season; whether a high volume of online conversation about a show as it premieres is a leading indicator of TV ratings, and more. | |
In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans' time online. As the social media landscape continues to grow, it's crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content.This webinar takes an in-depth look at the latest social media trends. | |
With a nation of cautious consumers, CPG retailers and manufacturers find that satisfying consumer needs, growing category (or market) sales and remaining profitable continue to be very complex challenges. Never far from focus, trade promotion remains a key lever in generating sales volume, but determining who really benefits from promotional lift – consumers, manufacturers, retailers or all – requires a deeper investigation. | |
Nielsen surveyed women across generations and from all corners of both developed and emerging economies. Reaching out to 21 countries representing 78 percent of GDP, this study provides insight into how current and future generations of female consumers shop and use media differently. The findings are both enlightening and surprising. One universal truth prevails: women everywhere believe their roles are changing and they are changing for the better. | |
Android is now the dominant smartphone platform in the U.S. and Nielsen has new, metered data showing exactly how Android consumers use their mobile phones. | |
Leading consumer brand, marketing and media professionals understand the vast potential that online audiences represent. This webinar shows how Nielsen Online Campaign Ratings can bring precision and focus critical to your online advertising programs. | |
This webinar explores new developments in neuromarketing research and understanding consumer decision-making – including brainwave, eye tracking and skin conductance measures. | |
This webinar introduces the 12 tasks every new initiative must do well in order to be successful. This innovative assessment approach is designed to comprehensively evaluate new product initiatives against consumer adoption, through the lens of success. | |
Today's advertisers are looking for a accurate and comparable way to determine the true value of their online and cross platform effectiveness metrics. Nielsen has created a breakthrough service that helps advertisers better grasp the value of their media investment. | |
The Cross-Platform Report replaces Nielsen's Three Screen Report, incorporating new data that provides insight into how consumers watch video on traditional TV's, mobile devices and personal computers. | |
The web is the fastest-growing CPG sales channel, and with over 10 percent of some categories' sales occurring online, e-commerce is a hot topic for many CPG manufacturers and retailers. But understanding how and why this channel differs from traditional outlets - often dramatically - is essential for developing a successful, winning e-commerce business strategy. This webinar examines the evolution of shopping and assesses the status of retail e-commerce. | |
This webinar (which includes an audio version of the presentation and PDF of the webinar deck) looks at ethnic shifts, financial and educational divides, marital status and other factors influencing the state of the New Digital American Family. | |
Center store sales have declined despite new shopping landscape & new in-store displays. Retailers must leverage in-store innovation to generate enhanced shopper behavior. | |
US Gaming: A 360 degree view - key findings on the state of the video game industry. | |
As social networking websites attract millions, CPG marketers must decide how to tap into these social media channels using the latest social media trends. | |
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