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Webinar: Innovation Revelation: A New Model for Success
Ensuring in-store success for CPG products has never been more challenging. This webinar introduces the 12 tasks every new initiative must do well in order to be successful. This innovative assessment approach is designed to comprehensively evaluate new product initiatives against consumer adoption, through the lens of success. Many truly breakthrough insights will be shared during this presentation and include:
- The consumer adoption process – and each of the key steps to manage along the way
- Measurement of the overall probability of success – and how to know if your product launch is “ready” or “risky”
- Consistent testing standards for product development lifecycles – and how to implement them across concepts and categories
- Decision points made easier – and determining what works vs. what needs refinement
Copyright © 2012 The Nielsen Company. All Rights Reserved.