Nielsen in the News
Featured News & Insights
How consumers are engaging with TV and video content has changed dramatically in recent years, a fact underscored by the digital elements of this year’s Upfronts and the emerging Newfronts. In this webinar, Nielsen tackles the evolving TV landscape—particularly who’s watching what, and on which device—and help content providers and advertisers alike understand what these changes mean for them and how to best connect with consumers, wherever they might be tuning in. | |
The latest private brand sales trends to see where private brands are finding success and retailer innovation from pre-store to in-store. | |
Fresh Ideas for Growth: Perishables and Profitability webinar for retailers and manufacturers. Link shoppers needs for Fresh with Center store categories. | |
Report on current state of digital shopping including path to purchase, shopping landscape, digital shopping landscape & how online & mobile can be leveraged to optimize ROI. | |
U.S. Gaming: A 360° View - How is the gaming purchase funnel changing? What are consumer dynamics heading into a new console cycle? | |
The dynamic retail landscape has challenged many manufacturers & retailers; report focuses on the US consumer & retail markets & how to reach an increasingly polarized consumer. | |