The global economic crisis reached a boiling point in October, but Americans are staying calm and cool, according to the results of a consumer sentiment study by Nielsen Claritas.
Of 3,000 people surveyed by Nielsen in early October, 84% reported being just as confident -- or more so -- in their primary financial institution as they were six months ago. Ninety-five percent of those surveyed said they consider their financial assets at their primary bank to be relatively safe.
Although they remain confident in their personal banks, a significant percentage of the respondents said they had already been adversely affected by the current financial crisis.
Twenty-five percent reported significant losses in their retirement savings. Among consumers age 55 and older, that percentage was even higher: 29%.
Another 19% told Nielsen their credit card debt had increased. That trend was especially prevalent among younger respondents: 25% of 18-34 year olds in the study reported growing credit card debt.
Still, most respondents (88%) -- especially older consumers -- said they aren't planning to change their current banking and investments relationships in the near term.
View the full press release.
Read coverage of Nielsen's findings in USA Today.