According to the Nielsen India Outbound Travel Monitor 2008, most international travelers from India are well-educated urbanites. Countries in Asia -- Singapore (24% of Indians), Dubai, Australia, and Malaysia (17% of Indians, respectively) -- are the most popular destinations for India's new travel elite.
Overall, Asian destinations account for 72% of international leisure trips and 63% of business trips originating in India, Nielsen reported. In comparison, travel to Europe accounts for just 18% of Indian travelers’ business trips and 14% of pleasure trips.
Of those Indians who travel internationally, 64% named sightseeing as the main purpose of their trip, while 47% reported they travel abroad to explore new countries. Another 25% of those surveyed said they travel abroad to relieve stress, to have a good time, or to visit family and friends.
The Nielsen Indian Outbound Travel Monitor conducts face-to-face interviews with 2,000 men and women, ages 18 and older, who have traveled outside of India in the last twelve months.
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