Rising gas and food prices have more and more consumers shopping at online grocers, according to Business Week. “One retail channel that is really winning now is online,” says Todd Hale, a senior vice-president at Nielsen.
FreshDirect, the largest online grocer in the New York area, is experiencing growth in a variety of areas, including ready-to-eat meals. “People are traveling less and eating out less,” says Steve Druckman, chief marketing officer at FreshDirect. The company reports that length of time between orders has shrunk by 20% in the last four months, which suggests that customers are using the service more frequently.
Amazon.com, America’s largest online retailer, is also getting into the mix by trying out a service called AmazonFresh in the Seattle area.