On Wednesday, Wolters Kluwer Health and Nielsen announced the creation of the Healthcare Consumer Informatics Alliance, which will provide data on consumers' healthcare purchases, attitudes, and behaviors to healthcare marketers.
The Healthcare Consumer Informatics Alliance combines Nielsen’s knowledge of the consumer health and media space with Wolters Kluwer Health’s expertise in prescribed pharmaceuticals.
Nielsen's data assets include television and online ratings, consumer packaged goods marketing information, and others, while Wolters Kluwer Health brings de-identified longitudinal patient and dispensed pharmacy data.
A joint consulting team, with members from both companies, has also been created.
View the full press release.