For perhaps the first time in Olympics history, a significant number of viewers will track the Games' results via their mobile phones.
American consumers are particularly likely to view Olympics content on their phones, a recent survey by Nielsen Mobile found.
Consumers in the UK and Spain also showed strong interest in watching the Beijing Games and receiving Olympics results from their mobile phones, according to Nielsen Mobile. Those in the UK said they plan to read Olympics-related Web articles and monitor the medal count via their phones, while Spanish consumers reported they will most likely check TV schedules and view photos from the Olympics via their mobile phones.
As the Beijing Games approach, Olympics content is also in demand online.
In the U.S. alone, Internet users ran 3.3 million search queries containing the term “Olympic” in June -- up significantly from approximately 2 million Olympic related online queries in April and May, according to Nielsen Online.