That trend may now be changing, according to Nielsen, which recently released data showing a slowdown in organic dollar sales and unit sales growth in the four weeks ending Sept. 6.
Dollar sales of organics grew by just 13%, while unit sales grew by 8% in the four weeks between August 9 and Sept. 6, according to Nielsen. In contrast, dollar sales of organic products grew by 23% and 33% in for the same periods in 2006 and 2005, respectively.
Still, during the 52 weeks ending August 9, organic dollar sales totaled $4.7 billion -- a 23% increase in dollar sales and a 20% increase in unit sales over the previous 52-week period.
Read the full report, "Is the Organic Sales Explosion Over?"