The Pew Internet & American Life Project today released the results of its latest survey into how and when Americans use the Internet to gather health information. In The Social Life of Health Information, Pew reports that Americans are turning to an increasingly broader array of online and offline resources in their search for health information.
Highlights from the report include:
This survey also finds that the Internet does not replace healthcare professionals -- a finding that echoes results of Nielsen's 2008 study into the online and offline resources that people use as part of the healthcare decision-making process. Instead, e-patients take the health information they find online and use it to inform their offline conversations with healthcare professionals, family and friends.
As is always the case, Pew Internet Project's latest report is a fascinating look at our online behavior, and I am looking forward to the chance to dive further into the data.