Although it was a work day, online traffic to websites with Olympics-related content and video soared on Monday, August 11, according to Nielsen Online.
Unique visitors to the video section of NBC’s Olympics site increased by nearly 140% -- from 858,000 on Sunday, August 10, to 2,030,000 on Monday, August 11, Nielsen reported.
Meanwhile, traffic to Yahoo’s Olympics section grew 85% on Monday, compared to daily web traffic the prior day.
U.A., Aug. 11
|4||Sports Illustrated Olympics||293||331||667||646|
|6||New York Times Olympics||341||466||301||482|
|8||Fox Sports on MSN Olympics||49||95||259||182|
|9||USA Today Olympics||280||184||231||163|
|10||CBS Sports Olympics||70||23||41||102|
|Source: The Nielsen Company, Custom Analysis (August 8 - August 11, 2008)|
|Daily data may fluctuate because of smaller sizes used to project daily audience sizes.|
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