The Washington Post reported Tuesday that mobile Web surfing is a big hit with U.S. wireless subscribers, according to a new report by Nielsen Mobile.
The report found that mobile Internet penetration is highest in the U.S., where 15.6% of wireless subscribers use the Internet on their mobile devices. The U.K. followed, with a 12.9% mobile Internet penetration rate, while Italy took the third spot with an 11.9% penetration rate.
Those rates indicate that the mobile Internet market is mature enough to attract advertising, but it may take time for advertisers to migrate to the mobile Web. "I think marketers need to continue to be convinced to take the leap into the mobile internet," Nic Covey, Director of Insights, Nielsen Mobile, told the Post.
Read the full report.