This is truly a golden age of anytime, anywhere media. And rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade, and the average American watches 141 hours of programming each month. Online video consumption stands at more than three hours a month—up from virtually nothing ten years ago. Mobile viewing is growing, too, as devices and connectivity become more widespread. Smartphone usage is climbing and text messaging is through the roof. On average, teens use more than 3,500 text messages a month and adults about 500.
Top Cross Media Trends in 2010:
2010 U.S. Outlook
Part 1: Cross Media
- Big Screen, Smart Screen, Small Screen: Top 5 Cross-Media Trends
- You Can Take It With You: Future Trends In Media
Part 2: Consumer
- Winner Winner Chicken Dinner - Top 5 Consumer Goods Spending Trends
- Innovation Creates Opportunities for CPG Growth
- Aging Puts a Wrinkle in U.S. Marketplace
Part 3: Advertising
- Talking Back - Top Five Advertising Trends
- Get Ready for the Audience-Centric Web
- What Would John Wanamaker Say Today?