Advertisers during Super Bowl XLIII reached the largest audience of any Super Bowl game -- the second most-viewed television event of all-time, according to Nielsen. Ads for Bud Light Lime and GoDaddy.com were seen by 103.2 million viewers last Sunday.
According to Nielsen's annual report on Super Bowl advertising and overall viewing, an average of 98.7 million U.S. viewers tuned in to the game. Almost 152 million people watched the last six minutes of the game, giving it the largest reach by a TV event ever.
Other key findings include:
Nielsen's complete press release about its annual report on Super Bowl advertising and viewing with more detailed stats and data can be viewed here.
View commercials, storyboards, and ratings from the Super Bowl since 1999, via Monitor Plus.