The number of drug stores in the U.S. has declined by more than 2,000 in the last 7 years (to 37,700 outlets), as independent pharmacies close. And in the last decade, the percent of U.S. households shopping in drug stores has dropped from 89 percent to 81 percent. But the drug store channel generates more than $43 billion in sales, excluding prescriptions, and the nation's leading chains are continuing to innovate to grow their share of the consumer's spend.
So what are the top selling categories in the drug channel? Six of the top eleven categories are outside the health and beauty care category. Tobacco leads the way with almost $3 billion in sales, an increase of 18 percent from last year. Cold/allergy remedies, nutritional supplements, headache remedies and chocolate candy round out the top five. In terms of growth leaders, pet care products posted a 67 percent increase from last year, followed by depilatories and peanut butter. Of the eleven categories showing the strongest growth, eight are foods.
But the leading chains such as Walgreens, CVS and Rite Aid are stepping up their efforts to innovate and bring more customers through their doors. As with grocery stores, private label products are increasing their share of sales, with store branded cold/allergy remedies, nutritional supplements and headache remedies leading the way. Meanwhile, private label pet care, laundry detergent and antacids have shown the most growth. Some of the chains are establishing in-store medical clinics, where customers can receive services such as blood pressure screenings, treatment for common maladies and flu shots. Others are making the shopping experience more efficient by re-designing stores and reducing SKUs.
"Drug retailers are feeling the heat from mass merchandisers and other retail channels. Look for drug stores to innovate and evolve with more in-store clinics, competitive store brands, and expansion beyond traditional health & beauty categories," said Tom Pirovano, Director of Industry Insights at Nielsen.
Other drug store facts: