Global consumers are increasingly feeling confident about the state of the economy and their own finances, and while Asia has spearheaded that rebound, signs are pointing to improved consumer behavior in other parts of the world. According to the latest edition of the Nielsen Economic Current, volume and value sales reached their highest point since the monthly survey was launched in January 2009. Of the twelve countries examined, only one – Germany – showed a decline in the survey, while France and Taiwan recorded improvement.
“While these results are encouraging, consumers in most parts of the world remain cautious about spending their money, and are increasingly moving to value channels. At the same time, retailers are selling more on promotion. It’s likely these trends will continue until economic recovery has solidly taken root,” said James Russo, Vice President, Global Consumer Insight at The Nielsen Company.
| Nielsen Economic Current|
|Source: The Nielsen Company|
1=Very Strong Growth >/= +5%;
2 = Growth between +1 and +4%;
3 =Neutral Between -1 and +1%;
4 =Negative between -1 and -4%;
5 = Very Negative
Country by Country Highlights
In an analysis of blog buzz in seven countries, Nielsen found that online discussions about the global recession have leveled off as consumers have accepted the “new normal.” At the same time, however, mentions of recovery have not gained traction, and actually declined in the most recent week reviewed.
“It seems as if people are accepting the new reality of an ever present recession, which through our analysis of online buzz illustrates that despite a dip in recession discussions in the spring, that they have now leveled off but not subsided completed. Perhaps it is not on the front burner for all consumers as it was in 2008 thru mid 2009, but definitely still on the back burner where it continues to impact consumer decisions,” concluded Russo.