Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.
The number of persons age 2+ in Hispanic TV homes will also grow with estimates showing a 2.4% increase to a total of 44.3 million. The number of persons 2+ in African American TV homes will increase by 1.3% to 37.5 million, and persons 2+ in Asian TV homes will remain at 14.5 million.
|Total U.S. Television Households by Race and Ethnicity: 2009 and 2010|
|TV Households||2009 UE (000)||2010 UE (000)|| Relative Change|
|Black or African-American||13,950||14,000||0.30%|
|Source: The Nielsen Company|
Download the full list of Ethnic DMA rankings and universe estimates.