According to Nielsen Online's BuzzMetrics Service, Brad Pitt and Kate Winslet have garnered the most buzz so far compared with other nominees in the Best Actor and Best Actress categories with 47% and 46% of buzz volume, respectively. Brad Pitt has more than double the amount of pre-show buzz compared with Mickey Rourke (22%), who follows Pitt in the buzz ranking, and nearly triples buzz volume compared to Sean Penn (17%). Pre-show buzz seems to be a tighter race among the Best Actress nominees as Angelina Jolie slightly trails Winslet with 43% buzz volume.
Percent of Blog Buzz Volume for Best Actor and Actress Nominees within Nominee Discussion, January 1-February 15, 2009
Buzz volume spiked for this year's best actor and best actress Oscar nominees on January 12th following the 2009 telecast of the Golden Globes and again on January 22nd as the nominations for the 81st Academy Awards were announced. The most notable spikes in online chatter were driven by Kate Winslet after winning two Golden Globes for her leading role in "Revolutionary Road" and supporting role in "The Reader" and Brad Pitt, as consumers discuss whether he will take home an Oscar for Actor in a Leading Role for his performance in "The Curious Case of Benjamin Button" after losing to Mickey Rourke at the Golden Globes.
Pre-Oscar Internet Buzz Trend for Best Actor and Best Actress Nominees, Among All Blogs
Other Online-related notes on the Oscars from Nielsen: