Starting March 30, experts from The Nielsen Company will participate in the Advertising Research Foundation (ARF) convention and expo in New York City. During the event, Nielsen Wire will provide updates, overviews and excerpts of key presentations and sessions.
Jon Gibs, VP Media Analytics, will be facilitating a Listening Zone Learning Presentation focused on social networking, citing the importance of fostering a listening environment. The presentation will feature new data from Nielsen Online's social networking study and demonstrate how brands are getting the most out of their listening programs. Gibs will also be giving a talk called: "Measuring Clutter: It Matters." Read more about clutter here.
Additionally, David Wiesenfeld, VP Marketing Solutions, Nielsen Online and Kristin Bush - CMK Senior Manager, Digital Research, The Procter and Gamble Company will speak on "Listening vs. Asking: Contrasting Consumer-Generated Content and Surveys"
David Calhoun, Nielsen's Chief Executive Office will participate in "The Research Industry Vision," a panel discussion of strategies to respond to research transformation over the next five years.
Paul Donato, Nielsen's Chief Research Officer will present "The Media, The Consumer, The Economy," which investigates how news reports about policy and the economy affect consumer confidence as well as how this information affects purchasing and entertainment decisions.
For a complete schedule of events and for streaming video of select events visit thearf.org.