The Nielsen Company announced the launch of an expanded panel and platform for measuring Internet audiences. The new panel increases Nielsen's measurement of Web sites from 3,000 to more than 30,000, provides better representation of Hispanics, teens, and cell phone-only households, and improves coverage of multiple personal computers in households. The new Internet measurement panel is more than eight times larger than Nielsen's previous sample.
"There is incredible demand for more accurate, reliable and high-quality Web audience measurement. Nielsen's new panel is a huge leap forward in measurement to address that need," said John Burbank, CEO of Nielsen's online division. "Nielsen continues to strive to provide clients and the industry with the best, most insightful research possible. This enhanced platform enables us to do just that. One of the most exciting things about this new methodology is by including Nielsen's TV/Internet convergence panel for online audience reporting, we are laying the foundation for better future cross-platform measurement."
John Neitzel, Group Research Manager, for Microsoft Advertising noted: "We are excited to see Nielsen take this leap forward in the evolution of online measurement. In combination with increasing the number of sites, the new audience methodology will help ensure that a truly representative panel of the Internet is being measured, which can help improve online advertising effectiveness."
For more on Nielsen's expanded panel and methodology, read the complete media release.