On January 26, 2009 President Obama announced that emission standards could be decided at a state level. This decision has spurred on an extremely heated debate online among all communities.
Forty-two percent are positive towards President Obama's decision, predominately driven by the Environmental communities, while 44% are negative.
Consumers provide in-depth reasoning behind their belief on reversing the Bush administration's emissions ruling; however, there is a significant amount of confusion on the number of potential emission standards the Original Equipment Manufacturers (OEM's) would need to adhere to. Most consumers believe that 50 state standards would be possible, while a few believe the limit is two standards (EPA & CARB). The American people are seeking clarity on this topic either from the Obama administration, EPA or the OEM's.
Below is a list of consumer positive and negative opinion on this topic:
This new direction from Washington will certainly add to the automakers' current economic strain. Consumers are already anticipating that Honda and Toyota will support this new initiative and push for innovation, while Ford, Chrysler and General Motors are expected to push back. It will be imperative for the Domestic OEM's to respond to Washington and the public in a delicate manner as they are no longer just potential owners, but also key shareholders.