Video games are attracting more people than ever. Traditionally the realm of younger males, gaming has grown increasingly popular among women, older players and other demographic groups. And while the weak economy has had an effect on many forms of entertainment, video games have shown an amazing resilience, with sales of both gaming consoles and games continuing to show healthy growth. These are just a few of the findings of a new comprehensive report on PC game and video game console usage from Nielsen Games.
In addition to gaming consoles such as PlayStation and Xbox, PC gaming is alive and well, while new platforms like mobile phones offer new possibilities for game developers. More than ever before, video games encompass a broad spectrum of genres, platforms and price.
Other key findings from Nielsen's report include:
"Gaming, once the domain of kids and a small group of core fans, is now more mainstream than ever. As the number of platforms continues to expand, we would expect that more people will be drawn to the entertainment video games can offer. Along with this, the evolution of gaming consoles into multimedia devices has changed consumption habits of traditional media such as TV, movie and Internet content," said Bradley Raczka, Marketing Manager for Nielsen Games.
View the complete State of the Video Gamer report here.