While many consumers cut back their spending on entertaining outside of the home in 2009, that didn’t necessarily translate to increases inside the home. Consumer adoption of Blu-ray increased—up 80% YTD—and the popularity of DVD rentals grew, yet there was a decline in the sell-through of packaged media. DVD sales are down 13%, marking the third consecutive year of declining DVD sales. Album sales were off 13% for the year through the week prior to Thanksgiving from the same period in 2008. Sales of physical CDs were down 20%, while digital album sales were up 17%, and they continue to show growth. Meanwhile, books sales were down a modest 3% from 2008, with fantasy/suspense-thrillers/action-adventure adult fiction showing the only growth. Audio sales were also off 20%. Gaming continues to draw more players into the current generation consoles. Console usage continued to migrate from last generation consoles like the Xbox, PS2 and Gamecube to the current generation of XBox 360, PS3 and Wii, accounting for more than 52% of usage by October 2009 (up from 47.9% in January).
2010 U.S. Outlook
Part 1: Cross Media
- Big Screen, Smart Screen, Small Screen: Top 5 Cross-Media Trends
- You Can Take It With You: Future Trends In Media
Part 2: Consumer
- Winner Winner Chicken Dinner - Top 5 Consumer Goods Spending Trends
- Innovation Creates Opportunities for CPG Growth
- Aging Puts a Wrinkle in U.S. Marketplace
Part 3: Advertising
- Talking Back - Top Five Advertising Trends
- Get Ready for the Audience-Centric Web
- What Would John Wanamaker Say Today?