Grocery sales in the U.K. are holding their ground despite the continued economic difficulties, according to a new survey from Nielsen. Overall, sales grew 5.7 percent in the twelve-week period ended February 21 versus the same period last year, with all of the top 4 grocers attracting new customers.
Asda and Sainsbury showed solid growth during the quarter (7.6% and 5.5%, respectively), while Morrisons grew a strong 8.2 percent, driven by increased spending from its shoppers and Waitrose re-energized its business with 3.2 percent growth.
Discount retailers continued to make gains with a 27 percent increase in sales on a year-to-year basis.
12-week % share of grocery market spend by retailer
|Retailer||12 w/e 2/23/08||12 w/e 2/21/09||Sales Change %|
|Source: Nielsen Total Till, Nielsen Homescan 2009|