An estimated 111.6 million U.S. viewers watched at least six minutes of the 2010 World Cup on English or Spanish language networks, according to an analysis by The Nielsen Company. The figure is a 22% increase from the reach of 91.4 million U.S. viewers during the 2006 World Cup.
Earlier this month, Nielsen estimated the World Cup reach at 99.2 million viewers through the Round of 16. Since then, the advanced stages of the World Cup picked up an extra 12.4 million viewers. All told, 38% of U.S. viewers - and 50% of all U.S. households - tuned in for at least six minutes of this year's tournament.
Nielsen's research also found that 57% of the total audience reached by World Cup telecasts was male and 43% was female. Almost half (49%) of the total audience fell between the ages of 18 and 49.