On Friday September 10, 2010 an estimated 18.3 million people in the U.S. tuned in to watch at least part of the Stand Up 2 Cancer special. Viewership to Friday’s TV special was up 15.1% from the 2008 special. The television special aired on four broadcast networks and eleven cable nets, which simultaneously aired an hour of commercial-free entertainment dedicated to raising awareness and funding for the fight against cancer.
|Stand Up 2 Cancer TV Ratings|
|Households||5.4 million||9.1 million||68.50%|
|Persons 2+||6.8 million||11.3 million||66.20%|
|Persons 2+ Reach*||15.9 million||18.3 million||15.10%|
|Source: The Nielsen Company|
The average audience for this year’s Stand Up 2 Cancer was 11.3 million people, up 66.2% over two years ago.
The networks that aired the special were: ABC, CBS, NBC, FOX, Biography, Discovery Health, E!, G4, HBO, MLB, mun2, Showtime, Style, TV One, and, VH1.
Note: Sum includes sustained audience estimates for ABC, CBS, NBC and FOX.
*Unduplicated audience including any viewing of at least 6 minutes.