There was little change in the US search market from April to May with Google still accounting for almost two-thirds share of all US searches (65.1%) in the month of May 2010. Google was followed by Yahoo! with 13.8% and MSN/Windows Live/Bing with 13.0% who both experienced a slight delta increase in month-on-month share.
Between them the top three engines account for 91.8% of all US searches. Factoring in AOL and Ask means the top five engines account for 95.9% market share.
|Top 10 Search Providers for May 2010, Ranked by Searches (U.S.)|
|RANK||Provider||Searches (000)||Share of Searches|| MoM % Point Change|
in Share of Search
|3||MSN/Windows Live/Bing Search||1,198,345||13.0%||0.1%|
|6||My Web Search Search||112,265||1.2%||0.1%|
|10||Yellow Pages Search||19,086||0.2%||-0.1%|
|Source: The Nielsen Company|