Google was the most visited website during August 2011 with 176 million unique U.S. visitors. The Top Sites among U.S. web users remained largely the same as the month before, with Amazon increasing its rank to become the 9th most visited site during August 2011.
While all sites in the Top 10 saw an increase in unique U.S. visitors during the month, Amazon had the largest increase (5.9%) among the top sites. Visitors to Facebook’s website spent the most time on average, logging over 7 hours 45 minutes using the social network over the course of the month. AOL also increased the amount of time spent by average visitors on their site by over 25% during August.
| Top 10 Web Brand for August 2011 (U.S., Total) | |||
|---|---|---|---|
| Rank | Brand | Total Internet Audience (000) | Time per Person (hh:mm:ss) |
| 1 | 176,235 | 1:47:42 | |
| 2 | 163,163 | 7:45:49* | |
| 3 | Yahoo! | 149,072 | 2:12:08 |
| 4 | MSN/WindowsLive/Bing | 134,410 | 1:43:45 |
| 5 | YouTube | 127,983 | 1:41:27 |
| 6 | Microsoft | 98,168 | 0:45:05 |
| 7 | AOL Media Network | 92,096 | 2:52:52 |
| 8 | Wikipedia | 79,000 | 0:18:03 |
| 9 | Amazon | 74,532 | 0:30:56 |
| 10 | Apple | 74,526 | 1:06:15 |
| Read as: During August 2011, 176.2 million unique U.S. people visited Google’s websites. Source: Nielsen | |||
Overall 215 million Americans were active on the Internet in August 2011, an increase of 1.2% compared to the previous month. On average Americans spent over 30 hours online during August and visited 99 unique domains. Nielsen estimates 275 million Americans had access to the Internet during August 2011.
| Average U.S. Internet Usage for August 2011 | |
|---|---|
| Metrics | Total |
| Sessions/Visits per Person | 66 |
| Domains Visited per Person | 99 |
| Web Page Views per Person | 3,123* |
| Duration of a Web Page viewed | 00:0:56 |
| Online Time per Person | 30:04:10 |
| # of People Who Went Online | 215,848,000 |
| # of People who had Internet access | 275,602,135 |
| Read as: 215 million Americans were active online during August 2011, from Total Internet Audience using all sources in the US. Source: Nielsen | |
* – Due to a change in the type of call used behind Facebook’s AJAX interface, Nielsen NetView data for Facebook duration was underreported for June and July, impacting overall web use figures for those months. Therefore, Time Spent and Page Views per Person for August should not be trended against July 2011 data.