May 2012 marks the first month that Nielsen is publicly reported streaming measurement on thousands of YouTube partners. The top five YouTube Partner channels, led by Vevo, Warner Music Group and Machinima, combined for nearly 1.5 billion total streams. YouTube provides content creators with tools and programs to improve their skills, build their audiences, and monetize their videos.
To put this into context, YouTube continues to be the top online video destination in the U.S. with over 136 million unique viewers who streamed 16 billion videos during May 2012.
|Unique Viewers (000)||Total Streams (000)|
|Read as: During May 2012, 41.4 million unique U.S. viewers watched video content on Vevo
Source: Nielsen; Totals include content streaming only; it does not include claimed user-generated content
More insights about the top five YouTube Partners:
*Reporting for Vevo on YouTube channel, a subset of the total VEVO brand reporting