Children might be small in size, but they have a big voice when it comes to consumer purchase decisions, particularly those that pertain to books and entertainment. In fact, Nielsen book research indicates that children are driving more book purchases than ever. Compared with just a few years ago, parents are making more book purchases because their kids ask for them, says Kristen McLean, co-chair of Nielsen’s Children’s Book Summit and CEO of Bookigee. And what’s more, she says the decisions are based on parent-child engagement, rather than stopgaps to appease tantrums that might arise because a child sees something with a familiar image on it.
For additional insight about the how children are influencing consumer purchase decisions, join Nielsen for its Children’s Book Summit Dec. 12, 2014, in New York.