With the World Cup only coming around every four years, the hype around these matches is huge. And with the growing number of soccer fans in the U.S., 2014's tournament left many speculating that the game could be the next American pastime. Now that the games are over, it should come as no surprise that entertainment—particularly the music and video games—related to the World Cup benefit from the excitement surrounding the tournament. In the U.S., digital sales and streams of the official albums from the 2014 and 2010 games were significantly higher than 2006. Americans' awareness of the FIFA World Cup video games also increased since 2006. While sales and streams from this year's official song are currently below those of the 2010 games, the woman's World Cup will give fans the opportunity to continue to listen and play as they eagerly wait for 2018.