Whether we’re cranking up the air conditioning to stay cool in the summer or firing up the heat to warm up during the dark days of winter, energy efficiency is relevant and important year-round for most U.S. homeowners. In fact, a recent study from The Demand Institute found that energy is a top priority among 71% of Americans. That said, however, about half that group say it’s an unmet need in their current homes. So how motivated are consumers to make changes, and what may fuel change going forward? Louise Keely, President, The Demand Institute, and SVP, Nielsen, offers key insights.