When it comes to innovation, there’s a big difference between embracing a strategy and actually putting a strategy into action. For example, companies can be quick to embrace the notion of Job Theory without actually changing their processes or behaviors. This can be a significant growth barrier for brands—expressing a desire to innovate without fully instituting change throughout their organizations. So how can brands overcome this hurdle? Taddy Hall, principal, The Cambridge Group, offers some key insight.
For additional perspective, join our Consumers are Hiring. Is your Innovation Ready? webinar Nov. 16.