Rising energy costs, fears about the declining condition of the environment and the onset of new “green” initiatives will drive change in the way people use and conserve energy. Consumers now have more energy choices but they also have more questions as to which options are best for them. Although many consumers have adopted more environmentally-friendly habits, others have not acted as quickly to embrace these measures.
To track changes in the energy sector and its impact on consumer behavior, the Nielsen Energy Audit was administered, which is an annual survey of more than 32,000 respondents conducted online. This report highlights some of the survey’s more notable emerging trends for 2009.