From texting to video to social networking, mobile phones are taking an ever-expanding role in our daily lives. And young people around the world are more immersed in mobile technology than any previous generation.
Usage patterns vary greatly among youth throughout the world, demonstrating how culture, economy and age can all play a large part in mobile behavior. These factors affect device selection, payment and usage.
This report highlights mobile youth data from Brazil, Russia, India, China, Vietnam, Germany, U.S., U.K., Spain and Italy and looks at phone preferences, purchase drivers, data usage and more.